Custom instagram face filters allow users to interact with your brand’s content through augmented (AR) reality technology on Instagram and Facebook! Instagram AR filters are a great way for brands to engage followers and organically attract new supporters who are already fans of your content.
Powerful Marketing Tools
Custom Instagram filters create a new channel for brands to connect with supporters and reach new fans. When properly made, AR Filters provide massive value to followers. Instagram face filters can interact with users directly, and new actions can be triggered by users facial expressions/movement providing a meaningful and shareable experience to the user.
Instagram face filters are easily accessible, require no maintenance and the impressions they receive grow exponentially. Your Instagram handle is attached to your custom Instagram filter every time it is shared to a story, which allows new user networks to discover your brand with ease.
Launched in late 2020, custom filters on Insta are fresh, unique and interactive brand assets that differentiate your brand. We anticipate that in the months and years to come, brands will have multiple Instagram face filters. With multiple filters, brands can easily organically achieve 1,000,000+ impressions monthly on a rolling basis.
Augmented Reality (AR) is the Future of Marketing.
ffig, a boutique AR filter service, develops custom face filters on Instagram and Instagram GIFS, Enabling your brand to skyrocket your social reach and engagement by capitalizing on the newest trends
Facebook Generated Data
It’s easy to track the interactions your filters have with users, it’s also easy to make a really, really, good case as to why you should add face filters into your digital strategy.
Total Overview
Individual Filter Stats
AR is the Future of Marketing

Our Client Experience
Filters for Instagram, ffig, operates on 1-2 week timelines for individual AR assets.
Step 1: Creative Consultation
First we want to talk to you to get an understanding of your brand! We’ll outline the artistic vision and purpose of your filter and send you a visual summary of the proposed asset.
Step 2: Production
Sit back while we create the outlined filter – we’ll send it over to you within 1-2 weeks for testing!
Step 3: creative Revision
Let’s make it perfect! You’ll be sent a testing link prior to the revision where you can test your AR asset on your face! We’ll outline any necessary changes and have the revised filter to you in a week!
Step4: Asset Management
We handle the entire backend process for you to ensure your Filter gets onto your Instagram or Facebook Page with no issues. This can take up to 7 business days for approval.
Step 5: Reporting
We’ll provide reports on Impressions, Captures and Shares of your digital assets!
This is how our process results in the best AR filters, every time and you reap the benefits
HIGH QUALITY AR ASSETS
Checkout some of our recent AR Projects!
To fully capitalize on the virality of AR filters, you don’t just need a filter, you need a custom Instagram filter that WOWs and is share-worthy. That’s where we come in.
filter gallery
Simple Pricing Plans
We can create custom Instagram Filters for a range of budgets. See our pricing plans below and choose the one that’s right for you!
BASIC
- Color Filter Customization
- Beauty Customization
- Basic Element (Sparkles, Grain etc.)
- Creative Consultation via video chat
- Asset Uploading (we will send you instructions)
- 3D Assets, Tap To Change Interactions, Audio, Custom Illustration
$450
STANDARD
- Color Filtering, Custom Makeup, Audio, Basic 2D Animation, Tap to Change Interactions
- Creative Consultation via video chat
- 1-2 Revisions via Email
- Asset Uploading
- 3D Assets, Complex Interactions, etc..
- 1 hour Augmented Reality Marketing Consultation
$600+
PREMIUM
- Access to full technical scope (3D, custom game coding etc…)
- Complex Interactions
- Creative Consultation via video chat
- 3-4 Revisions via Video Chat & Email
- Asset Uploading
- 1 hour Augmented Reality Marketing Consultation